Stories of Selling Human Stories of Selling Human Building Trust to Win An Olympic Gold Medal, Joe Jacobi, Olympic Gold Medalist, Performance Coach - Stories of Selling Human

Episode 74

Published on:

21st Jul 2022

Building Trust to Win An Olympic Gold Medal, Joe Jacobi, Olympic Gold Medalist, Performance Coach


Joseph Bennet Jacobi is an American former slalom canoeist who competed from the mid-1980s to the mid-2000s. He had a nineteen year career as an elite athlete with the US canoe and kayak, including ten national championship titles, two Olympic games appearances and has won an Olympic gold medal in the C2 event at Barcelona. Today Joe works as a performance coach, collaborating with leaders and teams by getting them outside of the rush of day to day life and bringing focus to what truly matters most.

This episode we talk about how Joe learned to build connection and trust from his life as an Olympic athlete. We dive in to what makes great winning teams and how you can sell to people who may have completely different personalities than you.

Key Moments:

03:45 - Joe's views on success after retiring from professional sport

11:06 - Setting up space and time for having important conversations

17:17 - The step that preceeds trust is connection

25:25 - Embracing uncertainty

35:45 -Asking the right questions

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About the Podcast

Stories of Selling Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

About your host

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Alex Smith

I've been in professional sales for over 15 years. I was the guy running around in your neighborhood with coupon cards door to door. I've lead full sales cycles involving six figure media partnerships. I love sales and I also love how humans connect. I love fostering connections that make people feel inspired and fulfilled to do their best work. We all sell by being human not despite it. I'm originally from Omaha, NE, and my childhood was always surrounded by people that looked different than me and I was always curious on what their lives where like. The person in my life who was the very best at selling by being human will always be my dad, former one-time insurance salesman, Smithsonian curator, but his true calling was as a lifetime teacher and college history professor. My hero, Dr. Alonzo Smith, PHD.