Stories of Selling Human Stories of Selling Human Creative Outreach Ideas from a Real Human - Jeremiah Griffin - Stories of Selling Human

Episode 72

Published on:

29th Jun 2022

Creative Outreach Ideas from a Real Human - Jeremiah Griffin


Creative outreach. Wacky prospecting ideas. Gimmicks! How do you separate out the difference between an out of the box prospecting idea that's effective and ones that are really just cute gimmicks in the moment? I brought on Jeremiah Griffin, Head of Sales at the Sales Rebellion to talk about this. Jeremiah describes himself as a professional attention getter and crafter of creative copy.

In this episode we break down differences of creative outreach, and gimmicks. He shares out of the box ideas that take planning and creative campaigns that can be run in minutes.

Everything from the "Unwritten Story" to the "Coffee Stained Letter" to a story of how he was able to get a meeting using a personalized cutting board and a BINGO card! This is some creative stuff and using his frameworks, it might spark some ideas to you the next time you want to get creative and send someone something good to get you remembered in a good way.

Key Moments:

2:35 : Jermiah's definition of Selling by Being Human - remember the Golden Rule - treat others the way you want to be treated on the other end.

13:00 - Difference between gimicky outreach and effective creative outreach

19:00 - Measuring success on different outreach

21:07 - A personalized cutting board sent to VP of Sales

Connect with Jeremiah:

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About the Podcast

Stories of Selling Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

About your host

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Alex Smith

I've been in professional sales for over 15 years. I was the guy running around in your neighborhood with coupon cards door to door. I've lead full sales cycles involving six figure media partnerships. I love sales and I also love how humans connect. I love fostering connections that make people feel inspired and fulfilled to do their best work. We all sell by being human not despite it. I'm originally from Omaha, NE, and my childhood was always surrounded by people that looked different than me and I was always curious on what their lives where like. The person in my life who was the very best at selling by being human will always be my dad, former one-time insurance salesman, Smithsonian curator, but his true calling was as a lifetime teacher and college history professor. My hero, Dr. Alonzo Smith, PHD.