Stories of Selling Human Stories of Selling Human Ditching Buzzwords, What is Selling with Your Authentic Self? - Brent Keltner, CEO, WinAnalytics - Stories of Selling Human

Episode 59

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Published on:

23rd Feb 2022

Ditching Buzzwords, What is Selling with Your Authentic Self? - Brent Keltner, CEO, WinAnalytics

Summary:

Brent Keltner is the President at Winalytics - company using a unique software-enabled services model to help clients achieve their top growth potential by consistently positioning and qualifying around buyer at each phase of the buyer journey. Brent created Winalytics’ value-driven growth methodology and has positioned the company as the market leader for repeatable revenue solutions. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail and marketing communications sectors.

Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. He began his career as a Ph.D. social scientist and qualitative researcher at Stanford University and the RAND Corporation.

Key moments:

01:51 - Authenticity and integrity in sales

10:50 - Buyers really close deals

12:30 - Authentic buyer journey

21:00 - Revenue acceleration framework

32:09 - Good selling is good questioning

28:37 - Experience is not a predictor of success

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About the Podcast

Stories of Selling Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

asmith303@hotmail.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

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Alex Smith

I've been in professional sales for over 15 years. I was the guy running around in your neighborhood with coupon cards door to door. I've lead full sales cycles involving six figure media partnerships. I love sales and I also love how humans connect. I love fostering connections that make people feel inspired and fulfilled to do their best work. We all sell by being human not despite it. I'm originally from Omaha, NE, and my childhood was always surrounded by people that looked different than me and I was always curious on what their lives where like. The person in my life who was the very best at selling by being human will always be my dad, former one-time insurance salesman, Smithsonian curator, but his true calling was as a lifetime teacher and college history professor. My hero, Dr. Alonzo Smith, PHD.