Stories of Selling Human Stories of Selling Human Selling the Value of Fixing Our Workplaces - Laurie Ruettiman, Enterpeneur, Author, Keynote Speaker - Stories of Selling Human

Episode 81

Published on:

16th Nov 2022

Selling the Value of Fixing Our Workplaces - Laurie Ruettiman, Enterpeneur, Author, Keynote Speaker


Laurie Ruettimann has been telling work-life stories and building groundbreaking solutions to drive better employment experiences, increase retention rates, and improve job satisfaction for more than 20 years. Through her storytelling, she casts a spotlight on innovators who are advocating for driving better employment experiences that benefit everyone — individuals, managers, employers, and organizations. Her career began in 1995 as an HR assistant for Leaf Candy Company and since then, she has worked at Monsanto, Alberto-Culver, Kemper Insurance, and Pfizer. Laurie became a writer, speaker, and podcaster as a result of the heartbreak and outrage she's experienced throughout her corporate career. Laurie says, while I love calling out boorish behavior, I am dedicated to the revolutionary and long-overdue mission of fixing work by telling stories and teaching leaders how to create workplace cultures that support, empower, and engage workers meaningfully.

In this episode, we talk about how you lean on your humanness in any workplace sales scenario, how to connect to executives to create change, and how you can even sell an idea to redeem an employee when everyone in the org says that person should be fired. Laurie has seen some things in the workplace and created change even when she had strong forces pushing against her.

Key Moments:

09:38 - The heart of sales is finding a problem and help solve it

20:35 - Coaching and consulting is a framework of asking the right questions

31:00 - You are more than the work you do. Not taking criticism personally.

36:04 - The right approach to gain influence

Connect with Laurie

Connect with Us!

Show artwork for Stories of Selling Human

About the Podcast

Stories of Selling Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

About your host

Profile picture for Alex Smith

Alex Smith

I've been in professional sales for over 15 years. I was the guy running around in your neighborhood with coupon cards door to door. I've lead full sales cycles involving six figure media partnerships. I love sales and I also love how humans connect. I love fostering connections that make people feel inspired and fulfilled to do their best work. We all sell by being human not despite it. I'm originally from Omaha, NE, and my childhood was always surrounded by people that looked different than me and I was always curious on what their lives where like. The person in my life who was the very best at selling by being human will always be my dad, former one-time insurance salesman, Smithsonian curator, but his true calling was as a lifetime teacher and college history professor. My hero, Dr. Alonzo Smith, PHD.