Stories of Selling Human Stories of Selling Human What A Down To Earth Sales Guy Looks Like - Jason Walker, Enterprise AE, Go1 - Stories of Selling Human

Episode 73

Published on:

13th Jul 2022

What A Down To Earth Sales Guy Looks Like - Jason Walker, Enterprise AE, Go1


Jason Walker is described by his colleagues as a "Down to Earth Seller". He describes himself on LinkedIN as The Conscious Seller and an LMS Whisperer. He showed me how he is all these things and more in our conversation.

So much of sales is making people feel that they have someone that cares about them and Jason goes even farther with an approach that says - his client's deserve someone that cares about their problems. His approach to sales is framed by his personal life and he translates that into what he does every day.

This conversation we chat about how he uses experiences in his personal life to inform his sales approach, how he connects with people that may not always want to open up, and what he does to frame problems in a relatable way. Stay to the end and you'll meet Jason's family through a funny family picture that may or may not involve multiple middle fingers. Down to earth through and through!

Key Moments:

03:33 - We're all human and want to be treated the same way. Framing and solving problems in a clear way. (Jason's only job)

8:59 - How Jason's experiences have lead him here and what characteristics have really informed how successful he is in sales. Jason's personal story of how he understands people.

15:12 - A fun line Jason uses to break the ice on calls

17:51 - When people don't connect with Jason what he does. Overwhelming with value so they can trust him a little.

20:00 - Jason's line about how he frames problems using a CD example

35:10 - Something that is so totally Jason.

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About the Podcast

Stories of Selling Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

About your host

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Alex Smith

I've been in professional sales for over 15 years. I was the guy running around in your neighborhood with coupon cards door to door. I've lead full sales cycles involving six figure media partnerships. I love sales and I also love how humans connect. I love fostering connections that make people feel inspired and fulfilled to do their best work. We all sell by being human not despite it. I'm originally from Omaha, NE, and my childhood was always surrounded by people that looked different than me and I was always curious on what their lives where like. The person in my life who was the very best at selling by being human will always be my dad, former one-time insurance salesman, Smithsonian curator, but his true calling was as a lifetime teacher and college history professor. My hero, Dr. Alonzo Smith, PHD.